About our mission

The core of AMAL products lies in the active ingredients sourced from flowers and herbs in the Baltic meadows and forests. The Baltic region's distinctive environment, with its shorter northern summers, challenges flowers to attract bees swiftly for pollination. Plants, therefore, focus their blooming energy within this brief period, resulting in a harvest rich in active ingredients essential for harsh climates.

AMAL believes that all skincare and makeup on the planet should be done right – effective yet friendly to the skin and our environment.

AMAL merges nature with science to craft transformative products that leverage powerful plant actives for genuine results. Nourishing both the skin and senses, all AMAL products are Natural and Organic Certified according to the international COSMOS standard by ECOCERT Greenlife.


How are products being tested? 


AMAL products undergo rigorous testing phases and processes:

1. The formulation process initiates after reviewing guidelines from ingredient suppliers regarding recommended usage and concentration. We may test numerous samples to determine the optimal formula.

2. Committed to cruelty-free beauty, we abstain from animal testing. Instead, products are tested by volunteers, who share their skin reactions and provide subjective evaluations. Both aspects contribute to refining the formula.

3. Post-creation, each product undergoes laboratory testing, assessing physical and chemical properties, stability, expiration dates, and storage standards. Qualified chemists ensure compliance with safety and consistency tests as per regulations. External labs verify the effectiveness of chosen preservatives over the validity period.

4. Batch consistency is maintained through regular checks on physical and chemical properties, ensuring each production aligns with the approved laboratory version.

 
Natural and organic ingredients

AMAL follows a formula-specific approach – for the most accurate information, refer to the product description. In a natural certified formula, generally, at least 95% of total ingredients are natural.

In an organic certified formula by AMAL, a minimum of 95% of total ingredients are natural, with at least 10% sourced from organic farming. Furthermore, 95% of all plant-based ingredients must be organic.

 

Our product packaging is recyclable and made of BPA-free materials.

The majority of AMAL products are vegan, except for specific formulas that include lanolin and beeswax. All AMAL products are ECOCERT certified, and the lanolin and beeswax in our formulas adhere to strict regulations. From sheep farming and beekeeping to ingredient extraction, every step is monitored to ensure the well-being of animals.

 

Rest assured, all AMAL products are devoid of parabens, mineral oils, silicones, PEG, chemical UV filters, microplastics, synthetic fragrances, artificial colorants, and other questionable ingredients.

All product fragrances are natural – AMAL avoids synthetic fragrances. Our fragrance compositions are entirely vegan, thoughtfully crafted using natural aromatic substances, and free from phthalates or other synthetic preservatives.